The ARiSAR Story

In 1594 and 1595, when William Shakespeare wrote Romeo & Juliet, he penned these words, "What's in a name? A rose by any other name would smell as sweet."

In choosing a name for our company, we wanted a name that would be recognizable and one that people would easily remember. The more we thought, we came to realize that it wasn't the name itself that was important, but rather what was behind the name. People would remember us not for our name, but for the quality and innovation we put into our products, and for the integrity with which we stood behind our work.

As Shakespeare's words came to mind we could not help but agree. What's in a name? A Rose is Still A Rose became the acronym: ARiSAR.